“Blogging, Why that even matter? Shouldn’t all senseless small businesses do it?”
Don’t worry if you have the similar thinking, because it’s okay to have the wrong beliefs and notions. Everyone have wrong or notions over things at a certain point of their life, don’t we ? But that’s not the primitive reason behind writing this blog post, as the reason is to help you aware and understand the need of this hour. Our world is changing with super-sonic speed and now the time has come where entrepreneurship is booming the industry in every possible niche.
Now with such world-shattering changes and updations in small and big start-ups and entrepreneurship’s, it’s impossible to thrive without blogging.
Nevertheless, many business owners question that what’s the need of the blog when we actually have the website? The real problem is not in their mindset but in the falsified notion that setting up a blog is highly difficult and the upholding of it is an even thornier task.
To Be Truthful, Blogging is magic! Even in the ever-changing mystical social media environment, it’s one of the utmost tools that every business have to stay in touch with their customers and making the most out of their business. In epitome, Blogging is easy, non-expensive and a great mannerism to enhance your marketing efforts, get traffic and bring more customers!
Still, if your small business is running behind in blogging or you are not doing it in the moment, beware and start doing it, as the benefits and reasons are just worth the time and efforts. If you have lost the inspiration for blogging in your small business, here we are offering 8 main reasons why your business must have blogs.
Content Marketing- 8 Reasons Why Your Small Business Needs Blogging
1. Boosts SEO of your business-
Undeniably, doing quality content blogging is the wonderful and sure-fire way to increase organic SEO of your business. Content is and always been the king, and whenever you post the fresh content on your website, Google reads that and keeps your website in its top search. It’s recommended to use Keywords in your article, list out the required keywords, topics and categories you desire your small business to be appearing in the Search engine.
2.Contact People To the Brand-
Blogging is the most liberal, delightful and uncomplicated way to connect the audiences to its brand. It enables the business to show the personal aspects that customer won’t see through outbound marketing principles. Its gives your company the opportunity to represent their true standards, vision and personality to the audiences.
3.Drive Traffic to Your Website-
Yes, you got that right! Your blog gives you the potent opportunity to form relevant content for your audiences. Use this as an innovative marketing approach to drive traffic on your website. Link it with all social media platforms and post links with respective visuals of your social sites. Moreover, post inbound links too directly in your blog articles, to drive traffic directly to different landing pages of your website.
4. Builds Confidence, Relationship, & Sales–
That’s what it does. If you pick up the topic meticulously, write quality researched content, and share your experiences, the chances are more that you make a credible customer base.
5.It Won’t Cost you A Bomb (really Inexpensive)–
Yes, you won’t need a fortune for making and maintaining the blog. We at Writeropedia offers content marketing and blog packages for almost every business niche. So, if you don’t have the time to do it on your own, contact us and we will surely help you with the best blog writing solutions.
6.Tell Your Brand Story-
A Blog is a great place to do brand storytelling of your company. It’s a great place to leverage more insight into your company, philosophy, employees, and ideas. Tell your customers who you truly are and how wonderfully you can help your customers. Click here to know the actual benefits of brand storytelling for your company.
7. Help You Grow Your Network–
Every single time you blog, you form an opportunity to your readers to share your blog with people in their circles. Whether they link to your blog post, share it on their social media, tweet or email it to others, it’s a free marketing source and it strengthens you as a credible business.
8. Establish Yourself as Expert In your Business Niche–
Irrespective of the size of your business, you can build trust & thump within your industry by offering meaningful, expertise information in your blog posts. Over the period of time, you will become a significant resource for valuable, informative and useful content, which will directly lead you to high customer conversion rates. It’s really imperative for all small businesses looking out to increase credibility to win with big companies.
Whether you are interested in devising a blog or looking for help in copywriting & content creation, we are here to help you with everything. Moreover, there’s no issue if you have no time for blogging. Our professional content creation team can work closely with you to form astute, informative, and thoughtful posts for your blog.